Five ways to avoid Enterprise 2.0 failure

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Of course there's risk in negation and not-moving-at-all (bear some 21 Risks in not adopting Enterprise 2.0, yes) - but there's some business transformation execution risks as well that come with Enterprise 2.0. Sameer of Pretzel Logic (what's up with 'em Enterprise 2.0 consultants and their funny names, frogpond, pretzel logic, what next? Jolts and Pistachios? Right ...) writes up some of them, but ends on a motivational tone anyway:

If you’re planning social business design, you have it easier than your predecessors who had had to justify and drive large-scale, traditional enterprise software deployments. Today’s Enterprise 2.0 products are faster and easier to implement than ever before.

Posted

49 comments

Aug 26, 2009
Excellent share Martin! Thanks for the 5 ways to avoid E20 failures. Maybe this list could be seen as an indication that it is time to think of a different approach.

Would be more than happy to see 10 reasons why not get on a E20 journey... Or top 10 reasons why we should not move.

Turn around perspectives? What do you think?

Aug 26, 2009
theparallaxview said...
erm, what's the other 4?
Aug 26, 2009
Martin Koser said...
@parallax click through to the article on ZDnet, a bit of an odd numbering but the five are there ;)
Aug 26, 2009
Martin Koser said...
@thorsten you dont expect me to write up those reasons, do you?

OK, I am joking and turning around the perspectives might be a fun exercise.

Let's invent #1 - we shouldn't move into Enterprise 2.0 because none of our competitors has

Aug 26, 2009
#2 We are still not webenabled with our core systems. Why should we care?
Aug 26, 2009
Martin Koser said...
#3 Our people aren't ready
Aug 27, 2009
Arnd Layer said...
#4 we would have to upgrade our network infrastructure
Aug 27, 2009
Arnd Layer said...
#5 we don't want our employees to share ideas (that's a real one)
Aug 27, 2009
Martin Koser said...
#5 it's just a passing fad
Aug 27, 2009
KingNils said...
#7 who needs to attract new employees anyway?
Aug 27, 2009
#6 We have only x<100000>s just something for a big enterprise (another real one) #V2
Aug 27, 2009
Martin Koser said...
#8 people will just waste their and others time
Aug 27, 2009
KingNils said...
#9 We don't want to fuel internal revolutions!
Aug 27, 2009
#10 We are running on Windows NT (alternative: AS/40)
Aug 27, 2009
Martin Koser said...
#11 it worked in the past, it will work in the future (and with rhetorical mischief: #10.1 "Enterprise 2.0 is spoiling/insulting/damaging the (cultural/organizational/.... heritage of our company founders")
Aug 27, 2009
Martin Koser said...
#12 we need to get our culture right first
Aug 27, 2009
Nils König said...
#10b who needs E20 if he can have IE7?
Aug 27, 2009
Martin Koser said...
#13 we're not finished yet with our latest greatest implementation project
Aug 27, 2009
#14 For E2.0 you have to ask our Chief Compliance Officer
Aug 27, 2009
Michael Wand liked this post.
Aug 27, 2009
Arnd Layer said...
#15 as long as SAP doesn't offer it it's not relevant
Aug 27, 2009
Arnd Layer said...
#16 we haven't asked yet, but our worker's council won't allow
Aug 27, 2009
#17 We will add E2.0 as a requirement in our RFPs.
Aug 27, 2009
Martin Koser said...
#18 we need the RoI calculations first
Aug 27, 2009
Martin Koser said...
#19 let's wait until everything in this field is clearer and we'll have a standard solution certified by WcK or ED5 (#scnr)
Aug 27, 2009
#20 Do not start anything if u can't define an end.
Aug 27, 2009
Nils König said...
#21 We're not even an Enterprise 1.0 yet...
Aug 27, 2009
Martin Koser said...
#22 we don't have time or money to experiment
Aug 27, 2009
#23 We will get some students on this asap.
Aug 27, 2009
#23 patience with changes is for lame ducks
Aug 27, 2009
#24 we have never work beyond carrots & sticks
Aug 27, 2009
#24 No we don't want Blogs - We have a discussion forum (in relation to http://zoernert.posterous.com/studie-web-20-im-unternehmen-pdf-download-via )
Aug 27, 2009
#25 we'll wait until the web 2.0 bubble bursts
Aug 27, 2009
#26 Our Evangelists/Analysts are already working on 3.0+
Aug 27, 2009
Stefan Pfeiffer said...
#25a (for addition): Quote from an E-Mail of today: I don't care about Xing, Twitter, Facebook and all this stuff. My customers aren't there. I am not there.
Aug 27, 2009
#26 We are structured in territories - That needs to be done by cooperate/ world wide
Aug 27, 2009
Martin Koser said...
#27 IT governance is ruling this out
Aug 27, 2009
Martin Koser said...
#28 work was never supposed to be fun and we like it that way
Aug 27, 2009
Arnd Layer said...
#29 what if ...
Aug 27, 2009
Martin Koser said...
#30 sounds right, but ...
Aug 27, 2009
Arnd Layer said...
Darf ich die Seite in meiner nächsten Präsentation zitieren?
Aug 27, 2009
Martin Koser said...
@Arnd aber klar doch, natürlich nur als Screenshot ;)
Aug 27, 2009
Martin Koser said...
#31 hmm, yes but we need a CCO first ... (chief collaboration officers on your marks)
Aug 27, 2009
Nils König said...
#32 I'm not sure whether this whole internet thing is really durable... can you ask me in three or four years again?
Aug 27, 2009
#33 We are restructuring at the moment - Come back later
Aug 27, 2009
#34 web 2.0 is the anxiety to please the IT guys, whom we didn't have
Aug 27, 2009
Sameer Patel said...
#28 is my favorite!
Thanks for the riff. Far more fun a topic than the one I chose :)
Aug 29, 2009
 said...
I'm waiting for E21, it's more stable, isn't it?
Aug 29, 2009
@Roberto And it suits way better to the 21. century

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