... the way to Enterprise 2.0 seen from the eyes of a collaboration consultant, geek and community manager.
My Enterprise 2.0 consulting practices include analysis and conceptualization - but I don't stop there. Implementation with regards to organizational structures and capabilities, corporate strategies and all things related is the name of my Enterprise 2.0 game.
In sum, the resource-based view (and its extensions into capabilities etc.), which has been the dominant strategy theory for a while, necessarily needs to reconnect with industry practice to shape its future development. Such engagement will hopefully bring back people, with their creativity, imagination and subjectivity, centrestage in strategy – many in industry practice know about this intuitively and remain puzzled by the lack of such concepts in academic work in the field.
