The Simplest Solution Never Comes First
via the99percent.com
Yes, "we don’t necessarily spend much time thinking about the extensive development process that went into achieving such a simple solution. But the long journey from visionary idea to intuitive product is a trajectory worth contemplating"
Underline process and also the missing words creativity and collaboration, then go and read the article.
Wait, I will highlight another gem: "In their opinion, if they are outsourcing prototype development, they are also outsourcing learning"
